New Thomas Cook TV Advert
Thomas Cook have just aired a new TV advert for 3 nights free if a booking is made with them now for either Mallorca, Menorca or Ibiza. The ad features scenery shots of the Balearics.
When the advert switches to say "It's Menorca" (after "It's Mallorca") the scenery shot is actually a stunning aerial view of the bay from the marina all the way around to the Illa d'Or! I have nothing against Menorca but it is slightly annoying that Menorca should get the credit for the beauty of PP! |
Oh very well spotted! And as they say, immitation is the sincerest form of flattery.
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I've just looked up the ad on the Thomas Cook website. It is PP!!!
Could they be done for trades description or something?! ;) |
I've just emailed them asking them what they think they are doing
Will report back |
Hi debz. I haven't seen the ad and can't find it on the website. Perhaps I'm looking in the wrong place!
Have you the link please? |
Eleonor,
You might have to play it more than once it is very quick.....and very cheeky!! 3 Nights Free if You Book Now Advert, Ad - Thomas Cook Travel Agency - Video Clip |
Thanks Favie
OH - yes I see what you mean! Little naughty of them isn't it. Don't suppose they will change anything though. They would have paid thousands to their advertising agency for the ad. |
They don't actually say that each video clip matches the places that they are saying at the same time, so there is no come back. But - as they say yet again (who are THEY by the way?) That no publilcity is bad publicity, and look at us all talking about it! Clever eh?!
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AND Bella - doesn't it just make you feel like getting on a plane quickly? The video is positive and thats what it is about. Looks great!
You are right - Don't THEY also say bad publicity is better than no publicity too? (I have no idea who THEY are either lol) All three look beautiful islands. |
Thanks for posting the link Favs :) I did try late last night but couldn't get it to work :rolleyes:
Will look forward to hearing what Thomas Cook have to say cd! |
Debz
Don't hold your breath .... got passed around a few times then told to address my issue with the press Office using email address pressoffice@thomascook.com Interestingly my email to that address gets a delivery failure saying that the can't send messages to Bronwen.Griffiths@mytravel.ca Oh I do like a challenge .......... this is now more about me not being able to get in touch than the original question Sorry pollensa , a bit off topic but interesting nevertheless |
Quote:
Adios Dave |
Yes they are advertising hols in the Balearics BUT surely when they show a scene with a caption "its Majorca" then show another schene with a caption "its Menorca" and another with "its Ibiza" ....... people will tend to think that the scene represents the caption
If they had said come to the Balearices, Majorca, Menorca and Ibiza and then cycled through a few scenes, no problem .... its the deliberate twinning of scene and caption which I think means the viewer could reasonably expect the scene to match the words Imagine if someone was advertising the Premier league and they flashed up a piccy of Ryan Giggs and said "its Man United and then a picture of Drogba and said " Its Liverpool "........ would than not seem odd ? |
As Favie said, CD, it is very quick and I think they were just trying to get a message across. IMO the ad shows the beauty of the three islands which is good for PP in as much as it allows the viewer to see what great places these islands are to visit. I would much rather it be seen then not as I think the ad is positive. In this climate especially I think it is good to see the Balearics promoted and that is what it is doing.
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Agree with you Eleanor ........ great to see such a positive portrayal of the 3 islands
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Exactly, CD. It can only be good for all the three islands.
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Just seen the ad on TV for the first time. It really is very quick. Don't think it's an issue at all IMO. As said before - a nice ad which is promoting the beautiful Balearic Isles - all good stuff which can only be an advantage.
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Morning All,
Re the ad.......Has anyone thought that people might book Menorca re the beautilful scene of PP........Then cos they are in the wrong place.....PP then doesn't get overrun, leaving loads of room for us regular PP visitors, + the people who did their homework correctly..... |
you can send a comment from the ad page link above....
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Ahhhh!
The cynical Thomas Cook!:eek: Just looked at the ad and figured the voice over is probably out of sync with the video . The next scene after PP looks like a ship in the harbour at Mahon in Menorca, but at that stage they're saying Ibiza!:eek: And cd , my friend, a reply from Thomas Cook, no chance methinks!:mad: |
After playing the advert, if you scroll down the page they give details about the ad and one of the items is 'location', with a box that asks for help with location.
I have completed this box so the details may appear at some stage in the future. Obviously, this would only be available to people looking at the ad via a computer. |
Travel industry use these type of tricks, seen one recently purporting to be Barbados, but was actualy a beach on the West coast of Scotland:eek:
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Porto
I did get a reply from Thomas Cook .......... no use though , see below Thank you for contacting thomascook.com In regards to the recent email, thank you for bringing this to our attention, I will pass this to the relevant department to make any necessary amendments. |
They have! Now the advert is for Cyprus and Turkey! LOL!
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